Cigna Launches Rebrand As It Continues To Build Out Portfolio

2/16/2023
California Colorado Texas

Cigna has long been a leader in the healthcare industry, stepping up to improve the health and vitality of those we serve. With a renewed focus as a health benefits provider, the Cigna that you know and trust is evolving to Cigna Healthcare serving clients and customers through its U.S. Commercial, U.S. Government, and International Health businesses. Cigna Healthcare is a division of The Cigna Group.

Here’s everything you need to know.
 

More than just a health benefits provider

Cigna Healthcare is an advocate for better health through every stage of life. We guide customers and clients through the healthcare system, empowering them with the information they need to make the best choices for improving their health and vitality.  

From actionable insights to proactive and timely customer engagement opportunities, Cigna Healthcare is an ally in making a real, measurable impact. We are a trusted partner, helping individuals and organizations make more informed decisions and create healthy growth.


An evolved name. A renewed focus

Our evolved name is designed to provide clarity and consistency in the market. As the health benefits provider of The Cigna Group, Cigna Healthcare will continue to engage with employers and their employees, as well as consumers, brokers, consultants, and healthcare providers.

 

Symbolism of our new logo

The change to our logo reflects the evolution of our brand while still honoring the “Tree of Life” and its historical significance. The “i” in our new logo represents the individual. The leaves that encircle it form a tree, symbolizing health and vitality. Cigna now visually surrounds the individual, demonstrating the support and expertise we provide to those we serve. In addition to our new logo, we have new fonts, colors, and a more modern look and feel.

 

No changes to the care and service we provide

Our evolved name, logo, and look will begin to appear in communications, websites, and events over the course of 2023 and beyond. These changes will not impact the exceptional care or service that our clients and customers receive now or in the future. We will continue to deliver access to the very best care at the very best value to those we serve.

Our family of brands

Cigna Healthcare and Evernorth Health Services are both divisions of The Cigna Group. Formerly Cigna Corporation, The Cigna Group is a global health company dedicated to improving the health and vitality of those we serve. This evolution of our brands reflects our growing portfolio of businesses and enables us to best serve our clients, customers, and stakeholders around the world.

Source: Cigna