Original Article: http://bit.ly/2fadW9T

Aflac study helps benefits advisors enhance their consultation strategies.

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Using social media you can not only reach a wider, global audience, but you can also target your specific audience and optimize results to justify your marketing spend. Here’s how you can make the most of that opportunity, organically, with the right mix of apps and smart content marketing.

 

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The average business is active in 5 to 9 social channels, and the publishing process quickly becomes overly-complex, breeding inefficiency that impacts the customer’s experience of your brand.  There are ways to overcome these problems, here are 5 tips to increase the efficiency of your social media management program.

 

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The social media landscape is one that all marketers are keeping a close eye on. Even though social media marketing has become the go-to marketing channel to connect with and engage your customer, the dynamics are ever changing. Marketing teams in 2016 need to adapt to these changes in order to be effective.


 

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Fourth quarter 2015 was an unprecedented time of change and transition.  The next fourth quarter is forecasted to be just as intense but with different challenges.  So we have been busy developing and adding new tools and services to help you navigate through it.




 

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If you can just manage to get your brand listed, particularly one that is maintained by one of the big boys in town, you’d be golden. But how can you ever do that? 

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A go-to-market strategy is one that helps businesses deliver their goods and services to customers. Though frequently associated with launching new products, this strategy can also come in handy in every stage of the product lifecycle.

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It’s great to be smart, but intelligence is a hard thing to pin down. In many cases, how smart people think you are is just as important as how smart you actually are.

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Why Your Company Needs A Blog

6/8/2016 8:00:47 AM

Having a blog gives you control over the top of your sales funnel. It allows the site to give a complete summary to both Google and your readers. This means more traffic.

 

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Long gone are the days when an employee benefit broker’s sole job was to sell and renew health insurance. Today, clients expect a wide array of services from their broker — including compliance, benefits administration, wellness and new technologies.

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“The 401(k) started spreading like wildfire in the 1980s. We think this will happen again with student loan contributions,” 

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Negotiating the compliance landscape for controlled and affiliated service groups was always a difficult task for benefit advisers and their corporate clients. Now the Affordable Care Act has made it even more challenging.

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New benefit technologies are springing up on a regular basis and presenting advisers and brokers with an incredible amount of choice – and, in some cases – competition from high-tech ventures moving into the market. 

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Everything we do in our lives is governed by the decisions we make, whether they are big or small decisions. Decision-making affects people in many different ways. Some are skilled enough to take on this task and handle it properly. Others push it to the back of their minds, and others merely moan and groan in anguish.

To make our lives a bit easier, we should all have one or two processes we use for decision making that work for us. Choosing the right process to use is the first step.


 

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Webinars can be very powerful marketing tools (which is why so many companies are doing them). When starting out with webinars, there are several areas where people have misconceptions.

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Premium increases continue to motivate employers to consider cost-saving solutions they previously may have shunned, Paul Fetterolf, senior consultant and market leader of Arthur J. Gallagher, says, encouraging advisers to understand some of these augmenting strategies.

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Transitions Optical, Inc. recently conducted its annual Employee Perceptions of Vision Benefits survey and found several trends on the growing popularity of vision benefits, impact of competitive packages in attracting and retaining top employees, and the elements of vision plans that employees are finding appealing – including fashionable lenses and frames.

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If you operate a “local business” (meaning one that gets most of its customers from your local area), don’t overlook the Internet as an important way to attract new customers and stay top of mind with existing customers or past customers.

For local businesses, there are some specific steps to take to make sure that your business can be found by searchers in your geographical area.  Because after all, you want local shoppers.  So being found by local searchers is the name of the game for you -- not just Web visibility in general.


 

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The employee benefits industry, perhaps more than any other that affects a majority of Americans, has long been plagued by jargon, complexity, and manual processes due to outdated technology. The good news: the past few years have brought an explosion of growth and innovation aimed at solving these problems.

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Looking for an important employee benefit opportunity to share with your executive group? Something that can really make a difference? If you offer a high deductible health plan to your employees, all of your executives should be maxing out their contributions to their health savings accounts.

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The number of employers offering a healthy living/incentive program grew in 2015, and is one of several trends to watch as the year 2016 unfolds, analysts say.

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Brokers are turning to cloud-based systems as a way to gain new clients from competitors and retain the clients they already have. The increasingly popular platforms can provide a single point of access for a client’s employees, reduce the burden on their HR department and often provide valuable analytics and other forms of data.
 

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On the ground, many in the industry are singing the praises of automation and what it can do for advising. Onboarding employee groups and manually dealing with rate tables, for example, can be time consuming and costly for the provider and the employer. Coupled with that, quotes must be generated from insurance carriers for various health and medical needs. 

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Beginning in 2016, we’ll start seeing established companies and newcomers alike move to fill insurance coverage gaps being created by new technology and industries.

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The greatest value and greatest weakness—human health is something that has built a trillion-dollar industry and the most complicated infrastructure around the world. One of the most massive and complex industries was bubbling till couple years ago when the talented tech workforce started questioning the status quo and decided to democratize insurance for those who can’t afford a basic necessity of having their health protected.

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Insurance and risk analysis are closely related fields as an insurance choice is based on the estimation of risk. As InsuranceTech gains momentum, data-backed predictions on risks are becoming more relevant for efficient insurance estimation.

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You want money? You gotta work! There are no handouts, honey; and that’s for sure…You gotta work! It takes work.”

These opening lines to a new rap music video offering personal finance tips are, it’s safe to say, off the beaten path, and not just for those steeped in the hip-hop scene. Rhyming and dancing to a beat are not usually associated either with the button-down conventions of the financial services world.

The video’s creator: Brittney Castro, a Los Angeles-based advisor who, just three years after kick-starting an independent practice, is garnering industry attention for the innovative digital marketing techniques she’s using to build her business. A key component of Castro’s outreach, social media, was the focus of an afternoon workshop at the Financial Planning Association’s 2015 annual meeting.

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Members who did not select a health plan by January 31, may be eligible to apply for 2016 coverage through special enrollment period (SEP). 


 

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With digital technology now transforming the economy with breathtaking speed, companies that once considered their turf safe from encroachment by competitors are now having to rethink traditional business models. Perhaps nowhere is this more urgent than in the insurance space — a sector whose corporate practices have changed little over the decades.

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Do you publish a blog for your business? If so, you’ve probably experienced the biggest challenge of blogging: Keeping it up.

But if content marketing is part of your smart marketing strategy, consistent blogging is essential. In fact, letting your blog lapse can be a big marketing mistake.

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How to market yourself digitally

1/26/2016 8:10:56 AM

With the advent of social media, marketing has gotten complicated. Between generating leads, developing a schedule and measuring success, one can easily become overwhelmed.

NAILBA 34 set out to tackle this problem at one session called “Digital Marketing Demystified,” with guest speakers.  The session, sponsored by NAIFA, was moderated by NAIFA past-president Juli McNeely. 

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Insurance agents face immense challenges in Internet marketing.  Insurance agents must therefore devise exceedingly smart strategies and avoid any wasted online marketing expenditure.

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Is it time for an SEO checkup?

1/19/2016 8:00:34 AM

If you haven’t checked your SEO status lately, valuable leads could be slipping through the cracks. 

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Have you ever received a positive response to your proposed solution (and the company that offers it) only to have your prospect insist on checking out your recommendation on the Internet? What do you do?

 

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Experts reveal top trends you need to factor into your company's digital strategy.

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A new year is always a good opportunity to turn over a new leaf or adopt new initiatives with a goal of seeing improvement.

Here are some ways you can improve the ethics environment in your practice in the coming year. With a little stick-to-itiveness, perhaps these tips will last longer than the typical New Year’s resolution!

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Around the world, there are now more than 2 billion active social media users (growing at a steady pace of 25 percent a year). This means more people now regularly use social media than the entire populations of the United States and China, combined. In 2016, the pace of social media change will accelerate even more.

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Opportunities aplenty await the market-savvy life insurance and financial service professional in 2016.

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Happy Holidays from Warner Pacific Insurance!

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3 tips to better digital content

12/23/2015 8:00:10 AM

Digital content is perhaps one of the most important aspects of your insurance website. Digital content sells or it can rob you of stellar results. It all depends on how you select and display your digital messages.  

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Officials at the Internal Revenue Service (IRS) are emphasizing in a major new batch of answers to employers' Patient Protection and Affordable Care Act (PPACA) questions that employers can get relief from penalties if they mess up their first wave of 1095-C coverage reporting notices.


 

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Innovation. Every company wants it. Knowing the definition of a concept gives us a target at which to aim our efforts. Without a clear understanding of what 'innovation' actually is, we won't know how to get there, how to measure our progress toward the destination, or even what the destination looks like.


 

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The web, social media, smart devices, and other advances in technology have given marketers unprecedented ways to deliver their messages and engage with customers.

In this new, technology-driven world of marketing, do the proven principles of marketing strategy still apply? Or are there new rules for marketing success?

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Social media is no longer a “nice to have” for any agency that wants to stay competitive in today’s fast-paced marketplace. Having an online presence is critical, whether you are targeting millennials or seniors. The right social strategy will make your lead gen efforts more effective. It will multiply your number of qualified prospects. And it will tackle one of the biggest challenges advisors face: building consumer trust.

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One tool to help you stand out

12/1/2015 1:15:46 PM

Prospects today expect you to be knowledgeable – not just about your offering but about their business and their needs as well. It’s entirely possible to lose out on an opportunity just because you’re not up on the latest developments with your top prospects or your market.

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How important is listening? In his bestselling book, Blink, Malcolm Gladwell shares the results of an amazing study conducted by a medical researcher to determine the likelihood of doctors being sued by their patients.

 

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As of mid-September 2015 Twitter reported that it had 316 million monthly active users generating 500 million tweets per day.



 

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Life insurers can place themselves at the center of innovation by proactively defining a new role that is more entwined with the lives of their customers.

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5 best podcasts for insurance agents

11/10/2015 8:10:25 AM

As an insurance agent, I was always looking for ways to improve my skills in the areas of productivity, sales, communication, marketing, business, or personal development. Podcasts have turned my commutes into learning jam sessions and my showers into “power showers.”

 

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With digital technology now transforming the economy with breathtaking speed, companies that once considered their turf safe from encroachment by competitors are now having to rethink traditional business models.  Perhaps nowhere is this more urgent than in the insurance space.

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Being productive is one of the biggest struggles we face. It’s all too easy to let the most important things go undone. Days turn into months and months into decades. If you’re not careful, you can live your entire life and never do more than just survive. So what can you do?

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Today, there are more than 7 billion mobile subscriptions worldwide, up from 738 million in 2000. 3.2 billion people now use the Internet for – virtually -- everything. The consumers’ world is rapidly shifting to a digital-centric experience, and the insurance industry cannot afford to be left in the dust.

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You're getting busier so our doors (and phones) are going to be open longer.

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Big News From the Large Group Front

10/21/2015 8:19:58 AM

Warner Pacific and Health Net have expanded our partnership to include Large Group (101-500 lives).

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Tis the Season...Flu Season

10/16/2015 2:42:25 PM

Have you gotten your flu shot yet?

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Using Your Smartphone Smartly

10/15/2015 3:49:47 PM

It is, after all, probably your most powerful gadget.

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Maybe it's time to ditch the scratch pad.  These days, there are many tools to help you get things done.

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Think you have social media down pat? There’s always more to learn! Snappy prose, irresistible infographics, and riveting videos are just the tip of the ever-changing social media iceberg. Check out these two underutilized tools to promote yourself on the web.

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Your time is the most valuable thing you own, it was once pointed out to me. And it’s true, isn’t it?

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News: 2015 Press Release

For Release: September 21, 2015

Commissioner Jones taps Consumer Reports and UCSF to build first of its kind transparency tool

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A Wave of Opportunities

6/1/2015 4:08:46 PM

Some of you have already started the process for laying the foundation for a successful end of year while others are more focused on bringing in sales now

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The Department of Labor, IRS and Department of Health and Human Services have erased any residual doubt about how out-of-pocket limits set by the Affordable Care Act will govern family members covered under a group plan. In the latest “FAQs about Affordable Care Act Implementation” (part XXVII), the agencies make clear that OOP limits applicable to single coverage also apply to individuals covered in a family policy in a non-grandfathered plan.

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A friend of mine – her name is Lisa Gold – perceives herself as a private person. Or at least that’s what she told me when I asked her how she managed to write two TV series pilots, a feature film screenplay and a film short…all without ever mentioning her interest in writing for film or TV.

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I was a guest on a radio show and everything was going well (in my case "well" means I hadn't said anything that made me to cringe) when the host said, "One last question."

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In the recent film "Mad Max: Fury Road," a group of women who escape the clutches of the evil villain scrawl these words on their prison cell wall: "We are not things!" (To say that the villain objectified these women is, well, a massive understatement -- but we'll leave that discussion for the film critics.)

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