You want money? You gotta work! There are no handouts, honey; and that’s for sure…You gotta work! It takes work.”
These opening lines to a new rap music video offering personal finance tips are, it’s safe to say, off the beaten path, and not just for those steeped in the hip-hop scene. Rhyming and dancing to a beat are not usually associated either with the button-down conventions of the financial services world.
The video’s creator: Brittney Castro, a Los Angeles-based advisor who, just three years after kick-starting an independent practice, is garnering industry attention for the innovative digital marketing techniques she’s using to build her business. A key component of Castro’s outreach, social media, was the focus of an afternoon workshop at the Financial Planning Association’s 2015 annual meeting.